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Business Strengths and Weaknesses Checklist


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Business Strengths and Weaknesses Checklist This Business Strengths and Weaknesses Checklist is designed to support business manager who would like to honestly and realistically assess strong and weak traits of his or her enterprise. With a help of this checklist you can know a set of aspects to be analyzed, along with some strengths and weaknesses to be identified. 

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1. Aspects to be analyzed:

  • Staffing and employee attitudes;
  • Effectiveness of production, including:
    • Technologies used;
    • Raw materials consumed;
    • Tools utilized;
    • Business processes applied;
  • Quality of goods and services (methods to increase and secure quality);
  • Reputation and respect;
  • Effectiveness of marketing, advertising and PR;
  • Logistics (supply chains, transportation methods and routing);
  • Location;
  • Pricing;
  • Responsiveness (ability to effectively response to claims and challenges);
  • Presence of highly-trained professionals;
  • Customer relationships and policies;
  • Impact on external situation, such as ecology, competition and sociology;
  • Relationships with government and external institutions;
  • Administrative approaches, such as team management and work planning;

2. Method to define Business Strengths and Weaknesses:

  • Move through aspects of business and realistically assess state of affairs in each one;
  • Take some time to sort out your studied out traits and decide which of them you believe are the strengths and weaknesses of your business;
  • It makes sense to evaluate your traits by comparing them against those of your competitors:
    • Situation which is the same with your competitors cannot be listed as a strength;
    • Only outstanding traits which help your business to excel its competitors are to be qualified as strengths;
    • Automatically, things which are worse than those of your competitors are weaknesses;
  • It is critically important to be absolutely honest and realistic when studying your strengths and weaknesses, as this is not a time for fictions and self-deception;

3. Possible Business Strengths:

  • Positive Brand image;
  • Positive opinion of customers regarding products or services;
  • Environmentally-friendly packaging or other green technologies;
  • Modernized productive assets and innovative technologies;
  • Low-cost raw materials due to effective logistics;
  • Low-cost raw materials due to advantageous contracts;
  • Diversified network of distributors;
  • Diversified network of suppliers;
  • Highly trained and qualified staff;
  • Good level of employee motivation;
  • Adherence to the best practices and values of craftsmanship;
  • High level of customer loyalty (effective customer retention);
  • Outstanding personal capabilities and talents of particular team members;
  • Optimal taxation;
  • Advantageous location;
  • Effective and flexible work planning;
  • Flexible pricing and selling policies;
  • Commendable approaches to customer service and satisfaction;
  • Optimized and continually developed business processes;
  • Effective Quality management that results in a very low spoilage rate;

4. Possible Business Weaknesses:

  • Employees are demotivated (not interested to be diligent and show high performance);
  • Employees are untrained (employees suffer from lack of knowledge and skills);
  • Employees permanently show negative behaviors (can be a sign of demotivation);
  • Poor staff selection and inability to recruit/retain proper professionals;
  • Rigid or noncompetitive pricing;
  • Poor customer service and follow-up policies;
  • Poor customer retention policy;
  • Poor awareness of the customers about the brand and products;
  • Negative associations connected to the company, brand or products;
  • Outdated technologies and unproductive assets;
  • Presence of unprofitable assets within ...

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