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Customer survey checklist


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The customer survey is the best way to measure customer satisfaction and to understand how the customers recognize your company and its product/service range. Checklist for customer survey allows you to be quickly oriented in what you should do and what objectives are to be set for the survey.

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 3,7 Kb

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

1. What are the survey objectives

Determining market potentials

  • Determining how well the existing customers know the product/service range
  • Determining how well the potential customers know the product/service range
  • Finding new opportunities of the product/service range with the customers

Increasing customer loyalty and satisfaction

  • Achieving overall customer satisfaction
  • Finding reasons for satisfaction and dissatisfaction
  • Prioritizing factors that increase customer satisfaction
  • Developing measures of custom satisfaction improvement
  • Current level of customer loyalty

Gathering data for advertising campaigns

  • Defining the right advertising media
  • Improving customer awareness
  • Creating new image and introducing new brands

Positioning the organization against its competitors (competitive analysis)

  • Strengths and weaknesses
  • Image-related factors
  • Creating the rank of main competitors

2. Determining target groups to be used for survey

  • All active customers
  • Selected customers
  • Lost customers and potential customers
  • Dealers, purchasing agents
  • Managers and directors

3. Selecting prioritized languages to be used for the survey

  • English
  • German
  • Spain
  • Russian
  • National language of each country
  • One language per region (e.g. English in ...

    Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

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