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Go-To-Market Checklist


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Go-To-Market Checklist Go-to-market is a process that includes both strategic and tactical aspects of effective marketing to create a strategy for delivering and supporting a product or service to the marketplace. In the following Go-To-Market Checklist you can find out what steps to take to deploy your brand on a new market.

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Solve Key Issues of Go-To-Market Planning.

  • Identify the value of your offerings to existing and prospective customers
  • Develop a promotion strategy that outlines a timeline and scope of product advertising
  • Make a forecast of revenue expected from product sales over a period of several years
  • Estimate initial costs and resources associated with sales
  • Estimate ongoing costs for maintaining the product
  • Identify risks associated with achieving marketing targets
  • Develop a mitigating strategy for managing those risks

Identify Market Opportunity.

  • Identify a market you want to enter
  • Review current and prospective customer feedback regarding your market opportunity
  • Review feedback from your company’s employees as well
  • Analyze market trend data to have a clear vision about current situation and future events within the market
  • Develop a clear hypothesis regarding your market
  • Organize client/employee meetings, executive forums, workshops and brainstorming sessions to test your hypothesis
  • Identify the target customers that will be served by your business in the new marketplace
  • Define what barriers would force the target customers now to purchase from your organization
  • Figure out what solutions can be applied to removing those barriers

Plan for Budget.

  • Review your sales expectations to develop a revenue model that will be assessed against market penetration and average deal size
  • Establish profit margins over a 2-3 year period, considering your startup and ongoing costs
  • Set market goals that must be linked to revenue expectations
  • Develop a market penetration budget that covers all types of costs and considers revenue expectations
  • Be sure to include staff recruiting and training costs in the budget 

Develop a Strategy.

  • Determine how your product will be delivered to the target audience in the new market
  • Figure out what triggers will make your prospective clients purchase the product
  • Be sure your market plan takes those triggers into account
  • Determine how staff-critical activities (such as hiring and training) will affect your products in the marketplace, and then adjust your arketing strategy appropriately
  • Identify new skills and abilities that your salespeople must improve to generate higher revenues
  • Outline the tactics for the first year of operations in the market
  • Identify how your business structure will be changed to accommodate to new market conditions
  • Outline marketing activities needed to generate brand recognition and awareness
  • Have a plan for creating leads from your targeted market
  • Determine tools and systems required.......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

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