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Market Readiness Checklist


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Market Readiness Checklist How will you confirm that your business is ready for a given market? What is the key criterion for measuring market readiness? Read this Market Readiness Checklist to answer these critical questions. The checklist confirms that clients are the major parameter of readiness-to-market and also specifies the steps for preparing a business to a market.

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Explore Customers.

  • Identify your customers by gender (is your customer male of female?)
  • Explore their marital status (is your customer married/single? How many children does the customer have?)
  • Try to make a description of a typical customer’s family
  • Identify customers by age
  • Explore their average income
  • Understand type of education they have
  • Explore their habits, wishes, and preferences
  • Create customer profiles that include all the information mentioned above

Tune Your Offerings.

  • Analyze the competition to see what advantages your business has
  • Determine your unique selling propositions (USPs)
  • Check if your USPs can meet the needs of your customers
  • Modify your facilities as required to ensure customer satisfaction
  • Enable your customers to communicate with your company, e.g. through web feedback forms or phone calls
  • Consider expanding your market and therefore increasing revenue through adding new services beyond the core product of your company
  • Have a system for monitoring and measuring the pricing policy of your business
  • Structure the policy by different offerings, market segments and customer groups
  • Consider varying price levels by other factors, such as seasonality and popularity
  • Monitor and forecast demand for your products in order to make appropriate pricing changes and maximize sales revenue
  • Provide your buyers with as many payment methods as possible (e.g. through credit card, PayPal, wire transfer, MoneyBookers etc.)
  • Test your company’s website to ensure it supports easy and quick shopping online
  • Make sure your salespeople are trained in customer service and know how to make the best sale
  • Establish and follow quality control procedures to ensure higher quality of your products

Monitor Customer Satisfaction.

  • Consider arranging a telephone survey by your company or some independent consultant
  • Organize telesales to ask for customer feedback
  • Consider arranging post-sales follow-up calls
  • Have a toll free phone line with voice mail
  • Arrange service calls to ask about technical issues
  • Design a feedback section on your company’s website
  • Use email service to request your clients for the quality of your products
  • Monitor credit notes and explore reasons why they arise
  • Analyze warranty claims and their reasons
  • Explore product returns.......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

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