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Market Report Writing Checklist


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Market Report Writing Checklist A good market report should provide readers with sufficient information about market research, problems, solutions, and recommendations for improvement. In this Market Report Writing Checklist we describe all these concerns. The checklist explains how to write a market report.

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Preliminary Steps.

  • Identify the scope of your market report
  • Determine the target audience your report will be addressed to
  • Gather, filter and categorize necessary information about your research
  • Analyze the research information
  • Understand the solution and findings to be included in the market report
  • Make a list of recommendations
  • Determine report format
  • Clarify submission date

Prepare Market Research Data.

  • Market trends overview
  • Marketing, branding and promotion strategies
  • Product/service specifications and descriptions
  • Positioning analysis data
  • Sales analysis data
  • Competitive analysis data

Write Title Page.

  • Include the title in your report
  • Specify the author’s name
  • List names of people involved in your market research
  • Add the business name of your company
  • Be sure to make your title page clean, professional and aesthetically pleasing

Attach Table of Contents.

  • Break down all the information you have into groups or sections that support a logical narrative for your report, for example:
    • Executive Summary
    • Market Background Information
    • Market Research Section
    • Problems and Solutions
    • Recommendations
    • Glossary
    • Annexes
  • Design the Table of Contents(TOC)
  • Be sure the TOC is easily readable so that the reader will understand the key points of your report at a glance

Fill up the Sections.

  • Start adding needed information to each of the sections listed in your TOC
  • Remember to keep your Executive Summary short yet targeted at the key purpose of your research
  • Write an overview of your market in the Market Background section
  • Summarize the steps of your market survey in the Market Research section
  • Point at the problems of your research and describe the solutions for those problems
  • Specify your suggestions and options in the Recommendations section
  • Define all the terms you’ve used your report in the Glossary section
  • Specify links and references to all supplementing documents in the Annexes section

Submit the Report.

  • Review your report once it has been done
  • Carefully read the content and check for grammar mistakes
  • Check the content for correct dates, references, titles, and other important data
  • Be sure the report is complete and comprehensive, so that the reader will understand what the report is about and what recommendations for improvement are provided
  • Check the submission date to be sure you are not late with your report
  • Make as many copies of the market report as many readers there are
  • Submit report copies to the readers
  • Keep the original with.......

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