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Marketing Activities Checklist


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Marketing Activities Checklist This Marketing Activities Checklist is helpful to corporate marketers and business owners who would like to organize proper introduction and promotion of their companies, brands and products at the market. With a help of this checklist you will get a bunch of useful ideas on how to succeed in this sphere of management. 

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Types of Marketing Activities:

  • Advertising activities:
    • Newspapers and Magazines: Commercial articles and pages, brief textual ads;
    • Television and Radio: Short visual & audio ads, Infomercials;
    • Internet: Web-banners, E-commerce catalogs, Social networks, E-mails to customers, Web-site updates;
    • Printed Materials: Direct mail, Printed Catalogs & Brochures, Fliers;
    • Outdoor: Floor slicks, Posters, Billboards, Ambient media;
  • Publicity activities:
    • Conferences: Press releases, Webinars;
    • Engaging Customers: Community Recognition, Contests;
    • Publishing: Published articles, Featured stories;
  • Promotional activities:
    • Coupons and discounts;
    • Demonstrations and performances at Trade shows;
    • Telemarketing and Networking;
    • Workshops and Conference presentations;
    • Electronic media and Web site cross-promotions;
    • Premiums (promotional items);
    • Newsletters and Speaking engagements;

Marketing Organization and Management:

  • Activities Evaluation: Carry out a complex “5Cs” Marketing Analysis to define what kinds of activities will suit your current needs and situation, this effort comprises:
    • Customer analysis;
    • Company analysis;
    • Collaborator analysis;
    • Competitor analysis;
    • Context (industry);
  • Get clear on your Marketing Message and your Marketing Objectives;
  • Perform an assessment of suitable activities to research their effectiveness and appropriateness for your marketing objectives, market situation and type of business. You may use the following techniques:
    • Qualitative marketing research and statistical surveys;
    • Focus groups and various types of expert/customer interviews;
    • Experiments-based techniques;
    • Observational techniques;
  • Monitoring can be carried out though a complex success criteria which can be simply described by the term “Return on Marketing Investment” (ROMI), which may include the following components:
    • Cost of goods sold (COGS);
    • Marketing investment (the cost of the media services, production costs, etc);
    • Revenue (should be defined with assistance of financial and sales departments);
  • Measurement is a work to be performed by special executives assigned, these responsible executives include the following ones:
    • Chief Marketing Officer (CMO);
    • Chief Financial Officer (CFO);
    • Marketing Operations Professionals;
  • Establish your ROMI objectives (short term and long term);
  • Elaborate your Marketing Strategy which could be a mix of activities for Advertising, Publicity and Promotion, coordinated and aimed to reach...

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