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Marketing Project Checklist


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Marketing Project Checklist This Marketing Project Checklist is a list of question which when answered will give you a vision and conception of components necessary to dive and accomplish a project to market your products, brand or company. Using this checklist you will review your products, customers, competitors and objectives.

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Objectives for your Marketing Project:

  • Define elements to be involved into marketing campaign;
  • Define your target audience;
  • Formulate the marketing message and outcomes you need to receive;
  • Define your budget and timing;
  • Reach the target audience with your marketing message;
  • Make sure marketing message is accepted and understood by the audience;
  • Measure return on marketing investments;

Elements to be involved:

  • Products and services:
    • Do your products have a proven brand name and original image?
    • Do they have outstanding functionality and featuring?
    • Are their styling and appearance well-designed, modern and good-looking?
    • Do you adhere to high standards of quality when producing them?
    • Are they really designed and produced to fit requirements of safety and ergonomics?
    • Do they have attractive packaging?
    • Can you provide convenient and effective Support and Delivery services?
    • Can you provide a really working warranty procedure?
    • Can you provide trial periods to let your customers test out your products for their needs?
    • What you need or would like to improve, and when this becomes possible?
  • Customers (your target audience):
    • Who are expected to be the main consumers of your products?
    • What are these people and what is their vision of life?
    • What interests they have and what lifestyle they prefer?
    • How to attract them to buy your product (except for lower price)?
    • What values your customers respect and how this is translated into your project?
    • What media they prefer to use?
    • What makes them irritated?
    • How many of these people do you have at the market?
  • Competitor s:
    • What positions they have in market?
    • How do you estimate their reputation?
    • How you may get a better reputation among your target audience?
    • How your products are different from competitors?
    • What strengths make your products to be exclusive?
    • What can make your customers recognizing and respecting your products?

The marketing message and outcomes:

  • What strengths and benefits need to be exposed to potential customers?
  • How these strengths and benefits need to be exposed to potential customers?
  • How these strengths and benefits can be explained to differentiate your products from others?
  • What measurable outcomes you expect to obtain from the project (increased revenue, return on investments, etc)?
  • What slogans and symbolism you should use to be accepted by your target audience?
  • What media coverage and schedule can work to reach them?

Budgeting and timing:

  • Define timeframes for the project and when you would like to get results (long or short-term);
  • Define budget you are ready to invest into the project;

Way to target audience:

  • What format will be used for explaining your message?
  • What methods and intermediaries should be used to deliver your message?
    • Newspapers and Magazines;
    • Television and Radio;
    • Internet;
    • Printed Materials;
    • Outdoor ads;
  • How to organize ads or broadcasting to spread your message?
  • What kinds of publicity and promotion will be used?
    • Conferences;
    • Engaging Customers;
    • Publishing;
    • Coupons and discounts;
    • Demonstrations and performances;
    • Newsletters;
    • Workshops and Conference presentations;
    • Premiums;
    • Telemarketing and Networking;

Controlling the message and outcomes:

  • Do you have procedures to measure increasing/decreasing ...

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