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Marketing Skills Checklist


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Marketing Skills Checklist This Marketing Skills Checklist outlines a set of the most important skills and abilities that help salespersons and marketers to promote, advertize, and sell products and services. It also gives suggestions on improving the skills set.

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1. Marketing Skills Set.

  • Good Writing Skills. If you can write various texts correctly and appropriately, you increase your chances to become a good marketer. Writing skills help you create ad messages, communicate with customers via email, build beneficial relationships with partners and suppliers, and collaborate with senior management and colleagues.
  • Planning. Every marketing campaign starts with a plan. You need to be able to plan marketing events and activities. Good planning skills will help you determine what resources will be required for a marketing campaign, how to avoid troubles, what can be done in case of emergency, how to estimate costs, and so on.
  • Analytics. As a successful salesperson and marketer you need to get meaningful insight into analytics and interpretation of incoming and outgoing data on products, customers, competitors, markets, and so no. Good analytical skills will help you use various methods of analysis to understand reasons of success/failure, make well-grounded decisions and develop improved strategic and tactical plans.
  • Creative Thinking. If you think creatively you can develop new solutions and make unique decisions in the field of advertizing and marketing. Creative thinking or creativity will let you write consumer-friendly slogans, good ad messages and attractive promotion statements. It will also help you to carry out innovative and brand new activities related to marketing and advertizing.
  • Leadership. Successful marketing involves a group of people to make joint efforts and move towards shared directions. When you lead a marketing team you need to act as a skillful leader who can set up right goals, supervise team activities, respond to group problems and conflicts, control performance, and do other tasks that ensure better team development and management.
  • Advanced PC User. It’s impossible for you to successfully market and advertize products and services without being good at using computers. This basic skill is required in almost any field of management so be ready to learn how to use computers, Internet and the most popular applications such as MS Office Suite, Windows Mail, VIP Task Manager, and so on. Also learn to socialize with online communities.
  • Communication. Just like the previous skill (Advanced PC User), communication is a basic skill. The art of communication lets you build communication channels and paths to successfully work with your team and customers, exchange data, receive/send various messages and set up effective collaboration.
  • Self-Improvement. If you know what aspects of your work & life activities to improve, you will become more and more competent and professional. Self-improvement means a set of abilities to analyze your actions, determine the weakest sides of your attitudes, make decisions on improvement and incline yourself to continuous learning and development.

 2. Marketing Skills Training Tips.

  • Learn various time management techniques (like GTD, Pomodoro technique) to plan and schedule working hours, tasks and activities. Such techniques will help you ...

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