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PEST analysis checklist


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PEST analysis checklist is intended for organization managers who need to perform analysis of macro-environmental factors which can influence their enterprises. This type of analysis is used in business strategic management. This checklist includes a list of general factors that should be carefully researched and considered within PEST (Political, Economical Social and Technological factors) analysis. 6,5 Kb

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Political Factors:

  • Research how stable is the internal/external political environment
  • Determine what is government's policy on your type of business
  • Research legal and regulatory framework for your type of business
  • Research if government policy will influence laws that regulate your type of business
  • Research tax regime and fiscal policy
  • Research in what international trading agreements government is involved
  • Research employment laws for your type of business
  • Research trade restrictions and tariffs established for your type of business
  • Define if government adheres interventionist or laissez-faire policies
  • Research what is the government's approach to business competition, corporate social responsibility and environmental problems

Economic Factors:

  • Research the economic growth parameters (GDP/GNP)
  • Determine the level of inflation and unemployment figures
  • Determine interest and exchange rates
  • Research national budget allocation
  • Research government's approach to wage and price controlling
  • Research what are long-term prospects for the economy
  • Learn how stable is the currency
  • Research how easily loan can be taken

Social factors:

  • Find out the population growth rate and age distribution
  • Find out average level of education, employment patterns and career expectations
  • Find out dominating attitudes to family relationships, lifestyle preferences and religious beliefs
  • Find out what spending patterns and consumer activism prevail within society
  • Research how wealth is distributed among the population

Technological factors:

  • Learn the scale of investments into research and development
  • Learn the level of ...

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