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Product Brand creation checklist


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Product Brand creation checklist is created for product and company managers who need to specify, differentiate and identify their products within market (create a brand). This checklist includes a number of questions and tips that can help with creation of complex of information associated with their product. 6,5 Kb

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Definition of product's advantages:

  • Make the detailed list of advantages of your product
  • What qualities does your product have?
  • What can your product do?
  • What functions does your product perform best of all?
  • What special possibilities and features does it have?
  • What makes your product unique and original?
  • What principles characterize your product?
  • What is the mission of your product?

Studying of competing products:

  • Define what products are competing for your product
  • Collect as much as possible information on competing products
  • Define what and how your competitors do within market
  • Define how they promote their products
  • Define if they do something special


  • How does your product differ from competitors?
  • What original advantages your product has in comparison with your contenders?

Definition of the market niche and market positioning:

  • Who are your potential buyers or partners in business?
  • To what age group they belong?
  • What practical requirements which can be covered by your product they have?
  • Define their average social status and financial state
  • Define what qualities they appreciate in products like yours
  • Define what associations and conceptions can attract them
  • Make detailed "portrait" of your potential client and decide what can convince him/her to buy your product
  • Prepare your unique commercial statement that will present your product to market

Identity, package, promotion:

  • Invest proper money into design of product's identity (logo, key conception, slogans etc.)
  • According to expectations of your target audience ...

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