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Product Release Checklist


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Product Release Checklist This Product Release Checklist is composed to help business managers in launching new products or services at the market, so it comprises a set of helpful ideas on how to make this process smooth and seamless. This checklist is a practice-oriented plan of actions necessary to prepare and mobilize all functional areas of your organization around a new product start.

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1. Assembling Committee:

  • Assembling the team (committee) is necessary to coordinate and manage the effort, as product release is a complex practice that needs a bunch of different controls;
  • Appoint the sponsor (the project owner);
  • Appoint the team leader (the Project Team coordinator);
  • Involve responsible representatives from all major departments and business disciplines (usually the departmental heads);
  • Discuss your new product’s early in-market plan with them to obtain commitment;
  • Delegate responsibilities to the team members and make sure they accept;

2. Finalizing the Product prior to Release:

  • Make sure that the final all-round testing cycle and quality approval have been carried out and properly documented to make sure that the product meets its announced technical requirements and features;
  • Make sure that all major problems or imperfections in design are rectified, so the product will be released in a fully useable state without any trade-offs;
  • Make sure that the first batch of new products entering the market is free of production-related defects;
  • Make sure that the production process has been proved as debugged and typically errorless;
  • Make sure that the quality improvement procedures are in place;
  • If any design-related problems are detected yet, then define ways to delay the release or some other solutions to rectify the situation (for example, immediate release of the follow-up patches in the software development industry);

3. Finalizing the Plan:

  • Make sure you have a profound Marketing Strategy to cover the following purposes:
    • Capture attention of the target audience at the new product;
    • Widely introduce and correctly explain features of the new Product or service;
    • Position your Product as a positively different one from your competitors;
    • Prepare potential to exploit the theme during the development of the Product’s lifecycle;
  • Establish the Promotional Strategy engaging some of the following things:
    • Coupons, Discounts and Premiums (promotional presents);
    • Public Demonstrations at Trade Shows and Workshops;
    • Telemarketing and Networking;
    • Conferences, Electronic Media and Web-sites (including social networks);
    • Newsletters and Community engagements;
  • Consider all internal & external time-affecting factors to finalize the schedule in order to match the best time for new release;
  • Make sure that the roadmap has been fully finalized to involve all company’s functional departments:
    • Particular departments have been introduced to their tasks;
    • They have all necessary supplies to work at their objectives;
    • They are fully committed to the mission and aims of release;
    • Every department is fully aware of the schedule;
    • Every department has a special baseline and instructions regulating their activities;
  • Create success indicators to be monitored in order of forestalling any troubles;

4. Allocating Tasks:

  • Engineering, Manufacturing, Quality Assurance :
    • Technical staff should handle all incoming issues related to the new Product’s troubles;
    • They should keep researching on ways for the new Product further improvement;
    • They should create and maintain new Product’s design documentation;
    • They are responsible for maintaining new Product’s quality and usability;
    • They are responsible for availability and appropriateness of the new Product’s user-oriented documentation;
  • Marketing and Sales:
    • They are responsible for the Product’s pricing;
    • They are responsible for design and effectiveness of new Product’s packaging;
    • They are responsible for effectiveness of advertising content and policy;
    • They establish and maintain contracts with media ...

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