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Sales Business Plan Checklist


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Sales Business Plan Checklist A sales business plan is similar to a traditional business plan but it focuses on how an organization will arrange sales in line with business objectives. It specifies an approach and strategy for prospecting and sales management. The following Sales Business Plan Checklist explains how to plan for sales in terms of business goals.

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1. Define Business Market.

  • Identify the market in which your company has the greatest chance to succeed
  • Define a product or service you want to sell in the market
  • Set strategic business goals you want to achieve
  • Be sure the goals are achievable in terms of product/service sales
  • Identify what you want to accomplish by your sales activities in the future
  • Think about what makes your business unique and what sets it apart from competitors
  • State a vision of your business, based upon competitive advantages
  • Have a leads generation strategy adjusted to business needs
  • Develop a marketing strategy that consists of territory plans and resource utilization plans

2. Outline Sales Process.

  • Identify types of customers your business will deal with
  • Think about how you will treat existing customers
  • Develop a prospecting plan that determines methods of dealing with prospective and new customers
  • Design a contact strategy that specifies methods of negotiating with all customers
  • Create a model of the sales process
  • Set timeframes for the process
  • Develop a schedule that includes milestones for monitoring sales status
  • Estimate expected revenue from sales to ensure you gain enough money to meet your business goals
  • Make a description of employee roles and responsibilities
  • Share this description among sales personnel
  • Be sure the information is effectively communicated to ensure sales growth
  • Design a product delivery plan
  • Establish support service that aims to provide ongoing support to customers

3. Develop Sales Team.

  • Hold meetings with your sales team to be sure they understand what value your business wants to achieve
  • Evaluate current skills and abilities of your sales employees to determine what type of training is needed
  • Provide necessary training and development opportunities to sales staff
  • Consider hiring new employees if needed
  • Engage your sales team in providing continuous feedback about sales process status and sales-related issues
  • Create a commission plan that motivates your sales team
  • Always reward sales employees for their achievements

4. Define Financing.

  • Define what methods to implement to finance all aspects of your sales business plan
  • Make a list of revenue expectations that must be met by the sales process
  • Develop a cost estimate that calculates all expenses needed to start and implement sales activities
  • Outline measurements and follow-up procedures for managing sales expenses
  • Check if your company has sufficient financial resources to cover sales expenses, from advertising to employee wages
  • Determine major source of financing, for example: savings.....


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