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Target Audience Analysis Checklist


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Target Audience Analysis Checklist Instead of trying to capture the focus of a large, generalized group of potential customers, it is much more effective to tailor your products and services to a selected audience and then promote your offer to that audience. Read this Target Audience Analysis Checklist to learn about how to identify your target market.

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Demographics & Geography.

  • Identify age and gender of people who use your product
  • Estimate earnings and income levels of those people and determine if they can potentially purchase more
  • Identify family size and decide if you can keep your prices lower through selling in bulk for larger families
  • Analyze education of your prospects and explore whether you can target students and educators
  • Investigate the ethnic and religious background of people who use your product and decide if your products can be more popular among these people
  • Look at nationality and race of your prospects and find out whether your business is targeted towards this customer group
  • Explore geography of living of your prospects and check if your products can be popular, considering weather and climate conditions

Psychology and Behaviors.

  • Explore personality of your prospects and analyze whether your products can help in addressing their personal needs
  • Analyze your prospects’ market behaviors, including:
    • Readiness to buy – how soon will they purchase your products?
    • Frequency of purchase – how often will they make the purchase?
    • Loyalty – how much are they committed to your products?
    • Brand recognition – how well do they recognize your business name?
  • Identify quality expectations of your prospective buyers and decide if your products have the needed quality level
  • Investigate lifestyle of your clients to see whether they will be happy with using your products in their everyday life
  • Explore interests, habits and hobbies of your prospects and figure out if your products can be useful for those people
  • Look at other activities, attitudes and beliefs to find out what your prospective customers like to do and whether your products can be a part of their interests.

Market Survey.

  • Put all the psychographic and demographics information into a customer profile to figure out what your target market
  • Consider conducting a market survey to start planning for an advertising campaign in the target market
  • Establish goals of your survey, including market segmentation criteria
  • Identify the target audience of the survey
  • Select a method of the survey, for example:
    • Personal interviews
    • Focus groups
    • Telephone conversations
    • Direct mailing
    • Web-based questionnaires and surveys
  • Decide when to start the survey and how long it should last
  • Establish budget and allocate necessary funds to your survey
  • Dedicate a research team that will carry out the survey and process survey data
  • Involve the team in doing the survey.....

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